How to create a Facebook Business Page: New tips for 2025

Once you’ve got everything on this screen the way you want it, click Next. It says it’s optional but we would suggest filling it out so as to create an optimal page. If you own a pet store, no need to name your page We Love Dogs- unless that’s the name of your store. This will be the custom URL people can use to visit your Page. Enter a username and then click “Create Username” to save it.

For your page name, use your business name or the name people are most likely to search for when trying to find your business.

Experts’ tips for bringing your Facebook Page into 2025

Christina Newberry has been writing about digital marketing since the prehistoric days of 2002, when email opt-ins were every marketer’s biggest goal. With a deep understanding of how to connect to online audiences, she shifted her focus to social media and has been contributing to the Hootsuite blog since 2016. “Facebook Pages remain a powerful tool for brands to establish credibility, engage communities, and drive results,” says Laura Mikulski, senior growth strategist. Using Facebook to find local businesses is one of our top Facebook trends spotted recently. Even national or global brands can tap into this trend with content creation that speaks to very specific target audiences.

  • Scroll to the end of this post for tips on how to do that or build one from scratch.
  • Schedule all your social posts and track their performance in one dashboard.
  • As we explain in our post on the best image sizes for all social networks, your profile image should be 170 x 170 pixels (but will appear as 128 x 128 on smartphones).
  • Customers can follow (or “Like”) Facebook Business Pages to see content from — and connect with — their favorite brands, companies, and creators.

Ready to get started? Create a Facebook Page for your business.

It helps track metrics like reach, engagement rate, impressions, shares, and more. Your cover image should capture the essence of your brand and convey your brand personality or highlight a current campaign. Facebook recommends you choose an image that’s 851 x 315 pixels.

Here are some tips on how to get more Facebook page likes and followers that have helped over 100 thousand people so far and counting, so be sure to read it next. Otherwise, you’re gonna start losing followers as quickly as you get them because they’re not getting any value from your page. …so that you don’t have to worry about it and you can just focus on your business, we do that for small businesses every single day. Depending on what you select, Facebook may have you add something such as the website URL you want to direct people to after they click on that button.

Utilize Sprout’s Instagram integration to create, schedule, publish and engage with posts. If you’ve never had a Facebook profile or business Page before, don’t fret. The process of setting up your Facebook presence is fairly straightforward and shouldn’t take more than an hour. Schedule all your social posts and track their performance in one dashboard. And when you’re ready to share insights with the team, it’s easy to quickly generate beautifully designed reports.

Now, we selected bank for our fake page here so it’s prompting us to enter an address. But if you selected a category that doesn’t warrant a brick-and-mortar, it may not ask for this. Now the Page is really starting to take shape, so it’s time to get a few fans. Afterwards, in the sidebar to the right, type the name of a friend you think might be interested in the Page, and then click “Invite” to let them know about it.

You can also access Meta Business Suite via a dedicated mobile app that’s available for both iOS (iPhone) and Android. This is separate from the regular Facebook mobile app. Your Page name will ideally be the same as your business name. However, if you’re a small business, another Page might already be using that name. In that case, you may need to get creative, such as adding your city to make it more specific. Once you create an account, you’ll see a menu on the left-hand side of your newsfeed that looks like the one below.

Hootsuite’s Best Time to Publish feature (found under Analytics) tells you the best times to Jackpot Jill Casino post on Facebook (as well as Instagram, Twitter, LinkedIn and TikTok). If you select Deactivate Page, you’ll just be prompted for your password before everything is temporarily shuttered. Choose the tasks you’re comfortable with your admin performing, then click Give Access.